Partner with Sportilium – Reach an Engaged MTB Audience

Sportilium Sponsorship

About Sportilium

Sportilium is more than just a collection of mountain bike trail videos—it’s a growing hub for riders looking for high-quality trail insights, race coverage, and authentic riding experiences. Over the past eight years, I’ve progressed from an everyday rider to building a recognised online brand, producing engaging and informative content that resonates with the mountain biking community. My approach blends high-production trail videos, honest reviews, and direct engagement with my audience, making Sportilium a trusted source for MTB enthusiasts.

Why Choose Sportilium for MTB Sponsorship?

High-Quality Content & Authentic Storytelling

I produce 4K GoPro footage of top-to-bottom trail runs, ensuring viewers get a clear and immersive experience. My content isn’t just about the best runs—I also highlight challenges, mistakes, and lessons learned, making my videos more relatable and engaging.

Strong Audience Engagement

I actively respond to comments and questions across YouTube, Instagram, and Facebook, fostering a loyal and interactive community. I also engage in trailside chats with fellow riders who recognise me, taking the time to discuss their experiences and insights. This direct engagement helps maintain an active and interested audience, making any brand collaborations more impactful.

Targeted Demographics

Over the past 12 months, my YouTube audience has been:

• 66% Australian
• 88% Male
• Largest age brackets: 25–34 (25.2%), 35–44 (28.9%), and 45–54 (21.6%)
• Facebook and YouTube content caters primarily to my core demographic, while Instagram focuses on reaching a younger audience

Sponsorship Opportunities

I offer a range of sponsorship packages tailored to different levels of brand involvement:

• Social Media Mentions – Your brand featured in my Instagram, Facebook, and YouTube posts, reaching an engaged and targeted MTB audience.
• Product Promotions & Giveaways – Reviews, unboxings, and giveaways to introduce your products to my audience in an engaging way.
• Website Advertising – Banner ads or featured content on sportilium.com, ensuring visibility among riders searching for trail insights.
• Video Mentions & Product Placement – Dedicated shoutouts, logo placements, or in-depth product reviews in my YouTube videos.
• Race Sponsorship – Support my racing journey by covering entry fees in exchange for brand visibility on my race kit and social media coverage.

All sponsorship opportunities are open to discussion based on the level of commitment and mutual goals.

While I haven’t worked with many brands, in the past I’ve helped promote my local bike shop, Cycle Works, and received garments for review from Zugbu in exchange for some promo shots. I also approached and was accepted by Absolute Black for an ambassador role but opted not to take it up.

Looking Ahead

I plan to build on my current successes by further developing my website into a valuable resource for Victorian mountain bikers, with the goal of expanding to more interstate trails. To support this growth, I have implemented an SEO strategy and a targeted advertising campaign to attract riders from Victoria and across Australia, ensuring Sportilium remains top of mind for MTB enthusiasts. Unless I secure significant sponsorship to fund interstate travel, I may need to outsource some content by hosting videos from other reputable YouTubers and crowdsourcing trail information through Facebook and an online submission form.

Additionally, I have introduced an event calendar for Victorian MTB events to encourage repeat visits to the website. I also plan to continue participating in the same races as last year, including the Rocky Trail Superflow, King of Ballarat, and Cressy Descent, while also competing in the Victorian Enduro Series for the first time this season.