Partner with Sportilium
Reach an Engaged MTB Audience
Sportilium is more than just a collection of mountain bike trail videos—it’s a growing hub for riders looking for high-quality trail insights, race calendars, and authentic riding experiences.
About Sportilium
My name is Friedo Ligthart and over the past eight years, I’ve progressed from an everyday rider to building a recognised online brand, producing engaging and informative content that resonates with the mountain biking community. My approach blends high-production trail videos, honest reviews, and direct engagement with my audience, making Sportilium a trusted source for MTB enthusiasts.
My regular riding partner Daniel Rogers now features in many of the videos—usually riding out front—and plays a key role in helping brainstorm new ideas. His younger age, faster riding style, and natural on-camera presence add excitement and contrast to our content, creating a dynamic that appeals to a broader and more diverse audience.
Why Collaborate with Sportilium?
Beyond video, Sportilium is a growing online destination for MTB riders thanks to strategic website development, SEO, and a regularly updated calendar of Victorian MTB events.
High-Quality Content & Authentic Storytelling
I produce 4K GoPro footage of top-to-bottom trail runs, ensuring viewers get a clear and immersive experience. My content isn’t just about the best runs—I also highlight challenges, mistakes, and lessons learned, making my videos more relatable and engaging.
Strong Audience Engagement
I actively respond to comments and questions across YouTube, Instagram, and Facebook, fostering a loyal and interactive community. I also engage in trailside chats with fellow riders who recognise me, taking the time to discuss their experiences and insights. This direct engagement helps maintain an active and interested audience, making any brand collaborations more impactful.
Targeted Demographics
The content on YouTube and Facebook caters primarily to my core demographic of 25–54 year old, while Instagram, TikTok and YouTube Shorts focuses on reaching younger audiences.
Key demographic (May 2024–25)
%
Male
%
Australian
- Mature demographic 76%
- Aged 25-34 25%
- Aged 35-44 29%
- Aged 45-54 22%
Channel averages (May 2024–25)
hours/day
Views/day
subs/week
Partnership Opportunities
Social Media Mentions
Your brand featured on Instagram, Facebook, and YouTube posts, reaching an engaged and targeted MTB audience.
Race Sponsorship
Support my racing journey by covering entry fees in exchange for brand visibility on my race kit and social media coverage.
Website Advertising
Banner ads or featured content on sportilium.com, ensuring visibility among riders searching for trail insights.
Video Mentions & Product Placement
Dedicated shoutouts, logo placements, or in-depth product reviews in my YouTube videos.
Product Reviews, Promotions & Giveaways
Reviews, unboxings, and giveaways to introduce your products to my audience in an engaging way.
Case Study: Derby in a Day
Partnering with Up Down and Around
For our Derby in a Day feature, we partnered with local shuttle operator Up Down and Around (UDA) to produce a high-impact trail video showcasing the best of Blue Derby in a single day. The collaboration positioned UDA as the go-to shuttle provider for visitors planning their own Derby adventure.
What we delivered:
Feature Video
A full YouTube trail video featuring UDA’s shuttle service throughout the ride.
Social media
A series of Instagram posts and stories in the lead-up to the video, driving awareness and engagement.
Discount coupon
Integrated a custom 15% off promo code for UDA bookings directly into the video.
Statistics
Provided post-launch reporting on video performance and promotional reach.
Future vision
The long-term goal for Sportilium is to become the go-to resource for mountain bikers across Victoria and eventually around Australia. I’m growing the brand through a mix of strategic content, platform improvements, and community engagement:
- Website Growth – I regularly add new trail networks, update existing videos, and maintain a growing event calendar. These updates keep the site relevant and encourage repeat visits.
- Audience Reach Strategy – A structured SEO approach and targeted digital ad campaigns (both statewide and national) are helping drive new traffic and build awareness of Sportilium as a trusted trail resource.
- Expanding Coverage – While I plan to continue interstate filming, I’m also exploring ways to feature content from other reputable YouTubers and crowdsource trail info through Facebook and online submissions. This helps scale the site’s reach without compromising quality.
- Community Connection – I continue to meet riders on the trails and value those in-person conversations as a key part of building a loyal audience.
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Content Variety – Dan, a younger and more skilled rider, now appears regularly in videos. His energy and riding style resonate strongly with both younger viewers and experienced riders, especially through Shorts and Reels.
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Race Presence – I’ll be returning to the Rocky Trail Superflow and Cressy Descent this year, and have expanded into the Victorian Enduro Series. These events strengthen Sportilium’s presence in the MTB scene while delivering great on-the-ground content.
Let's Ride Together
Whether you’re looking for a grassroots partnership or something more ambitious, I’m open to discussing opportunities that benefit both our brands. Get in touch to start a conversation and explore how we can build something great—on and off the trails.
Together, we can create impactful content that connects with real riders and helps your brand grow in the MTB scene.